Build it and they will come only worked in “Field of Dreams.”
If you want to attract more leads and run a thriving law firm, you must learn how to market right, do it consistently or it will cost you your firm's reputation and money. Why Build an Online Marketing Blueprint?
Marketing is simply activities and content designed to make more of your ideal prospects know, like, and trust you, so that they are more likely to try, buy, and refer your services overtime. Intentional marketing is strategically building a blueprint that promotes your law firm.
Unintentional marketing is the reliance on the word-of-mouth referrals or “hope strategy.”
Marketing can be done in a variety of ways and far too many lawyers are relying on word-of-mouth marketing. Without a strategic plan in place, you are simply hoping that a lawyer in your network or past client will refer out your services and leave reviews. It just won’t happen because people need reminders. Implement a strategy and create a system to market your services and ask for reviews and referrals is intentional marketing.
You likely have been told that videos can improve your Internet marketing results, but how? Have you ever considered answering legal questions on video? You can also use videos to introduce your firm on your website, social media sites, and online directories. That’s providing real value. That’s a real differentiator from your competition — building authority, providing educational content, and engaging with your prospective clients online through video.
I'm a full-time business owner, just like you. I run a video marketing company in Atlanta, Georgia. I spent the last 10 years using videos to market online and nearly 20 years working in various careers including education, corporate training and information technology. I spent years researching and implementing the most effective video marketing strategies for lawyers and law firms.
After hearing from countless attorneys that were wasting money on pay-per-click marketing campaigns, SEO and videos that weren't getting results, I decided to focus Creative Internet Authority exclusively on helping lawyers and law firms increase their visibility, build their brands and grow their law firms using videos to market their law firms.
Check me out at MontinaPortis.com and on Forbes, HuffingtonPost, Above the Law to learn how we implement what we do. Better yet, 'Google' me.
Andre' Ramsay is a Workers' Compensation Attorney and author of Workers' Compensation 101: The Do's and Don'ts for Injured Workers.
Jane Lamberti is a Brain Injury Attorney at The Cochran Firm Atlanta. She has won more than $35 million in settlements for medical malpractice victims.
Randall M. Kessler has over 20 years of experience in Domestic Relations and Family Law matters including divorce, custody, paternity, prenuptial agreements and child support.
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