Frequently Asked Questions

What Makes Creative Internet Authority Different?
5 Things That Set Us Apart

1. We do not piece-meal your work out. We do all the work video production, marketing, editing and delivery.
2. We are not attorneys. We are not carrying a caseload and working on your marketing part-time.
3. We are specialists.  We understand how video marketing and video SEO works. We don't talk the talk like most agencies do; we have the results to back it up with over 600 law firm video examples.
4. We only work with law firms. We understand that there are certain guidelines that we must follow for lawyers from the policies, handbooks and video. We market effectively for your firm.
5. We have a proven video marketing strategy that works and it includes marketing! Our mission is to create educational, informative and relevant videos that position your law firm as a thought leader and authority in your industry.

What do you do?

We help lawyers use videos to attract better clients and generate more referrals so they can build thriving practices without burning out. We do this by using our 'Lawyer's Video Marketing Blueprint' to include:

  • 4 Types of Videos
  • Video Search Engine Optimization
  • Social Media Marketing
  • Marketing Strategy and Consulting
  • Competitive Research
  • Search Engine Optimization

This 4 minute video explains our process. 

How much do your services cost?

These are the top 2 questions our prospective clients' ask:

1. How much does this cost?
2. How long will it take for me to get results?

These are the top 2 questions we ask our prospective clients':

How much is one client worth to your firm?
Do you have a marketing budget?

Our pricing is based on the number of videos your firm needs, goals, practice area and advertising campaigns. Our packages are as follows:  

BUILD - up to 10 videos
THRIVE - up to 25 videos
SCALE - up to 36 videos
DOMINATE - (Law Firms with 25 or more attorneys qualify for this plan)

We also have separate pricing for a HERO video (1 video), documentaries and an interview & publication.  Schedule a 20 Minute Fast-Track call today.

All of our packages include a social media marketing and distribution plan, YouTube and Facebook ad campaign and uploads to specified legal directories.  We don't just shoot the videos, we market them!  Schedule a 20 Minute Fast-Track call today.

Yes, all of our clients' get real results and many 10x their investment with our company in the first 12 months.1

What if I only want to shoot 1 video to deliver to a client?

We work with AmLaw 100 firms that call us when they need us. You need  a high quality video for your firm's next presentation?  Just give us a call - 678-435-9373

How long does it take to edit my videos so that I can start promoting them online?

We deliver a behind the scenes video within 7 days of filming.  We shoot Behind the Scenes (BTS) videos for our clients’ because the video encompasses everything entertaining about production that our clients’ don’t see because they’re busy in front of the camera. 

BTS videos are also effective marketing tools.  The videos drive traffic to our clients’ websites, engage potential clients and greatly increases word of mouth advertising while we are editing the videos that were shot from the day.

The remaining videos will be available for preview within 30 days from the shoot day.  YES, 30 days.  We know that we have to get your videos up online so that you can start attracting your ideal clients!

What’s your experience in my industry?

We’ve worked with over 100 attorneys across the United States in a variety of practice areas.  We focus our marketing efforts on the core areas of law: Adoption, Bankruptcy, Business Law, Criminal Law, Employment Law, Estate Planning, Family, Immigration, Intellectual PropertyTax Law and Workers' Compensation (We do take on additional practice areas on a case-by-case basis.) We strive to be experts in legal marketing and know that what works in one practice area in one city can be leveraged in another.

Will my videos be unique to my Firm?

Our videos have a certain type of style. The behind the scene videos are just that, behind the scenes and there will be similarities because it goes along with our system. As for your educational videos, they will be different, but there will probably still be similarities because it’s part of our unique system.

We will provide wardrobe suggestions but ultimately, you pick out your clothes.  Every client has the liberty to choose their own wardrobe.

If you want something completely different, you may want to consider another firm to record your videos. 

Do you work with Personal Injury Firms?

It depends.  if your firm has a jingle or markets a 'Call us and Get Paid' message, you're probably not a good fit for our agency.   If you’re great at what you do, but you’re not attracting your ideal clients or, maybe you’re great at what you do, but you’re not generating enough referrals. You might be a good fit for agency. We are picky about the Firms we choose to work with.

Do you work with Solo Law Firms?

Yes.  Our clients range from solos to AmLaw 200 firms.  We can work with you (as long as you don't have a 'Call us and Get Paid' slogan.)

I have 2 videos from another company and other than posting them to various channels, I’m not sure how to market them. I want to promote those videos and eventually create more videos.  Does your company create ads for the videos so they can get out there?

Yes! We have a 'done for you' video marketing service.  We have a certain standard and if your videos meet that standard, we'll be happy to work with you.  A video that is produced without a strategy will not get you new business. How will folks watch it if they can't find it?  Plus, what can one video do for your overall marketing strategy?

We include YouTube and Facebook Ads in all of our packages.  We include this service at no additional charge with all of our legal marketing packages. 

How long have you been in business?

We’ve been helping lawyers, exclusively, market using videos since 2014 and have over 25 years combined marketing and video experience.

What’s your experience in my city/state?

We only work with lawyers in the United States.  

Can you shoot my videos on the weekend?

Yes! We prefer to schedule weekend shoots and can work with or around any schedule.  We recently shot 25 videos for a law firm in Atlanta, GA from 9 a.m. - 4 p.m. The attorneys from the firm came in 15 minute increments and we started and finished on time.  

We are currently accepting clients for 2018.   Schedule a 20 Minute Fast-Track call today.

Will you help me build out a script?

Yes!  We have 4 types of videos that we shoot for our clients - HERO, Educational, Authoritative and Thought Leadership 
We meet with the key people in the Firm or work with your marketing team to build a storyboard and prompts for each video.  Basically, we outline all of the styles of videos and present you with the topics that people are searching for online.  You can choose from the prompts and decide which videos topics you would like to prepare for the shoot.

Can I use a teleprompter?

Yes!  Our larger firms with 20+ attorneys frequently use the teleprompter for their educational style videos.  We use state of the art equipment so that while reading you're looking directly into the camera.  It even works from a 10ft range! 

Do you offer any advertising services or advice to complement the video marketing?

We include social media marketing, uploading the videos to legal directories, YouTube and Facebook Ads, landing pages and a lot more at no additional charge.  We include these services at no additional charge with all of our legal marketing packages. 

How long will it take to see results?

It depends.

How long do you plan to be in business?  We know that you need more clients and more business, but marketing is not an event, it's a business long practice.  If you follow the campaign we provide with your first video launch you will begin establishing trust and generating referrals the first 30 days.  Within 60 days you will start to build authority and by 90 days start attracting new clients.  

How far behind are you? Take the quiz and find out.

It may take six months to a year for you to see the kind of long term momentum that you desire. One of the biggest problems with online marketing is that marketing companies set false expectations of results, and that most lawyers are desperate to have results immediately.  Unfortunately either of these scenarios starts the relationship off wrong. It is very important to understand that we are not a 'pay per lead' generation service. Our goal is to increase your visibility and exposure and position you as a thought leader and expert in your industry. Marketing is a living and evolving system.

Where's your video portfolio?

It used to be hidden.  Imagine someone copying your work or re-editing your work and sending it to a current client.  Yes, that has happened to us.  But, we can no longer hide our work because of a few dishonest, unscrupulous individuals.  We provide our full client list upon request to qualified prospects. View our work here.

Are people really using the Internet to find lawyers and search for information about their legal issues?

YES.  When you want information quickly, where do you go? To the Yellow Pages? No.
You go to Google or YouTube and you want an answer now! Immediately.
You don't want to wait and neither do your prospective clients.

Do I need to hire a video marketing agency?

NO. Your 13 year old could shoot your videos using your iPhone. 

This is your prospective clients first impression of you and your law firm and we believe it needs to be the best. We believe that your videos should be high quality and professional, but not over the top.  Download The Lawyer's Video Marketing Blueprint

What should I look for before I hire a video marketing agency?

We created a guide that you can download and use for free and stop wasting money on marketing!  
Do you have real testimonials?
Will you provide a full proposal that includes all of the fees?
Do you have a track record of success for law firms like mine?
Will you publish our videos on your Youtube channel or our law firm channel?
Will our final videos be watermarked with your company logo, website or company name?
Can you send me an information package before we meet?
Download the Guide - Ask these 10 questions before you hire any legal marketing or video marketing company to handle your video marketing. A comparison of companies helps you make sure the experts you're considering hiring measures up. 
10 Questions to Ask Before You Hire a Legal Marketing Video Company​ or just watch our video series.

Have a question that we missed? Ask it now 

Copyright 2018 - Creative Internet Authority, LLC - 760 Old Roswell Rd, Suite 218/219, Roswell, GA 30076 - 678-435-9373